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Ecommerce Marketing and Strategy What are promotional codes and how do they work? What are promo codes?
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How promo codes work The discount can either be a percentage or a specific dollar amount. Why promotional codes work When a store issues promotional codes, they're providing customers with an incentive to buy, which benefits both the customer and the business. Tracking marketing efforts with promotional codes Promotional codes are an effective way to track your marketing efforts to see which platforms are generating the most traffic or leading to conversions, according to Inc.
How to use promotional codes When a customer enters a promotion code during the checkout process , the store confirms that all conditions of the promotion are satisfied before validation. Using multiple codes Depending on your site, you may be able to allow customers to enter multiple promotion codes or limit customers to using only one code. What are the different types of promotional codes? Public codes Anyone can see or use a public promo code. These are useful for enticing new customers and encouraging previous shoppers to come back for more.
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Private codes Stores use private codes to target a specific group of people. Commonly provided to loyal customers for special shopping opportunities, such as first-time shoppers, private codes are a good way to bring in new customers. Restricted codes A code that is restricted is targeted to a single user and can only be used once. For instance, you might send a customer a restricted code as an apology for a delayed shipment or as a thank-you for making their 50th purchase with your site.
Email campaigns are also very successful, especially if you target loyal customers with a coupon for frequently purchased items. Unsure of what your customers would like? Post two products side by side and ask which item they prefer. Once you have enough data, create and run a targeted coupon for that product. With so many benefits and very few risks, coupons should be an essential part of your online marketing strategy. By planning your deals ahead of time, you can maximize your profits this holiday season and build a new customer base that you can market towards all year long.
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